How to shift to a more proactive, data-informed strategy
PR and comms teams now rely on data more than ever. According to the Inside PR 2026 Report, a survey of almost 600 PR and comms professionals, 31% of respondents cited using data and analytics to demonstrate ROI as their biggest opportunity this year. However, the same report revealed that 38% struggle to put data-driven strategy into action.
The problem isn’t data shortage but knowing how to use it. We’ve created this checklist to help you use data meaningfully, make a bigger impact, and drive smarter decisions. Discover seven ways to make data work harder for you, including:
- What kind of media relationships you should build
- The first step you need to take before starting every campaign
- What to do after you've tracked your PR metrics
- What benchmarks help you add context and show progress
Teams with effective data-driven strategies in place don’t gather more data; they just use what they already have more purposefully. Use this tip sheet as a starting point for transforming data into a resource that shapes your future decisions.
Fill out the form to download the 7 Ways to Get More From Your PR Data tip sheet.
