The relationship between PR and journalists is evolving fast.
AI, misinformation, and shrinking newsrooms are putting journalists under more pressure than ever, and the ripple effect on how they engage with PR professionals is just as significant.
Cision surveyed nearly 2,000 journalists across the globe for the 2026 State of the Media Report. Join us for a two-part webinar series unpacking the key findings alongside a panel of seasoned journalists. Get candid perspectives on their new reality, and leave better equipped to craft stronger pitches, earn more coverage, and build more collaborative relationships with the media.
Secure your spot and prepare your questions – our panelists will answer them live.
Session 1 | Inside the New Media Landscape: What It Means for PR-Journalist Relations
Wednesday, May 27 | 10:00 a.m. EDT | 3:00 p.m. BST | 4:00 p.m. CEST
Duration: 45min
We'll explore the big picture shaping journalism today:
- The biggest challenges journalists face and how PR can better support them
- How AI is transforming journalism (and how journalists really feel about it)
- What's changing in the PR – media relationship and what it means for you
Session 2 | The Art of the PR Pitch: From Inbox to Coverage
Thursday, June 11 | 10:00 a.m. EDT | 3:00 p.m. BST | 4:00 p.m. CEST
Duration: 45min
Building on the insights from Session 1, this session will focus on turning this new reality into winning PR tactics:
- What makes a pitch stand out in an overcrowded inbox
- The tactics and AI use journalists respond to and what to avoid entirely
- How to use social media and distribution to increase your chances of coverage
Meet the Speakers
